Easy, online home selling
Sell your home the modern way - easy, transparent, and built to save you thousands.
YELLOW is an online-first platform where the entire home sale happens in one place. From creating your listing and scheduling showings to reviewing offers, signing paperwork, and moving through closing, the process is built into the platform from start to finish.
There is no traditional listing commission. Instead, you get a clear, streamlined process that keeps you in control while removing the usual friction and guesswork.
If you want support, licensed real estate professionals are available at any point. If you prefer to handle the sale yourself or involve your own agent, that is always your choice. Either way, the sale stays organized and moving forward inside YELLOW.
PLEASE
LOG IN
To list your home!
YELLOW is designed to replace the scattered, manual parts of a traditional home sale with a single, organized platform.
- YARD SIGN -
Market your home with a custom For Sale sign.
$24.99
+$14.15 shipping
*A lower shipping price will be calculated for the purchase of a lockbox and yard sign together.
This two-sided yard sign has a custom QR web link directly to your listing. It stands 24" high x 12" wide and a metal stand is included.
- DIGITAL KEY LOCKBOX -
STRONGLY RECOMMENDED
This digitally-controlled lockbox stores your home's key and is opened by a unique passcode for entry only at a specified time.
NEW BOX
$49.99
USED BOX
$34.99
+$8.50 shipping
$2.79 monthly service fee
These fees are charged by the box manufacturer. YELLOW DOES NOT PROFIT from these charges. Accumulated amount charged at end of each month.
Return the lockbox when complete for a $20 refund!
We've kept the cost of these lockboxes as low as possible. We strongly believe all sellers should have a key lockbox as a way to safely show your home to potential buyers.
Showings are scheduled online and the lockbox opens with a unique passcode for entry only at a specified time.
Identity and financing levels are verified by YELLOW and a public records check is performed on all visitors.
Our SELLER GUIDE walks you through the entire process, so you always know what comes next.
List your home, schedule showings, communicate with buyers, review offers, and move through closing - all from one platform.
YELLOW is online-first, but you're never on your own. Licensed real estate professionals are available by chat, phone, video, or email whenever questions come up or decisions need support.
Selling a home often means buying another one. YELLOW makes that easier too.
Our Buyer Service gives sellers online support on the buying side - without the pressure or cost of hiring another agent.
This service is fully online and designed to provide clear, unbiased guidance. We do not attend showings or submit offers on your behalf - those steps are easily handled through the seller’s agent when needed.
This is what it looks like to sell your home on YELLOW
An early home inspection makes the sale go smoother, saves you thousands in fees, and keeps the closing on track.
YELLOW SAYS...
PLEASE GET AN INSPECTION. PLEASE!
We believe so strongly in having an early inspection we considered making it required. It's not mandatory - for now - but here's why it's important:
SAVE MONEY
Avoid a fee of 3% of your sale price
Providing an inspection now reduces the need for a buyer to use their own agent. That can save you thousands – even tens of thousands – in buyer-agent fees.
CLOSE ON TIME
This is more important than you realize!
If you skip a pre-listing inspection, the buyer WILL order one later. When problems surface, the buyer may cancel the sale, demand repairs, or push for a price cut. Any repairs will take time to complete and delay your closing.
Changing the closing date can create major headaches, like:
GET AN INSPECTION NOW
By inspecting early, you can fix issues early and show buyers the work was done. That builds trust, keeps your closing date on track, and helps you save thousands in avoidable fees.
You can upload the inspection report to us when you list your home, or have the inspector email it directly to us at .
FIND AN INSPECTOR NEAR YOU
The following links will show inspectors in your current location of : (change search criteria as needed)
SIMPLE PHONE SCRIPT:
YOU: Hello, my name is [Your Name], and I live in [City]. I’m looking to have a home inspection done as soon as possible. Could you please provide me with a price quote and let me know the earliest date you’re available?
INSPECTOR: Response
YOU: Great, thank you. Could you also let me know what the inspection will cover and approximately how long it will take?
INSPECTOR: Response
YOU: That sounds good. I’d like to go ahead and schedule the inspection for the earliest available date. Could you please confirm the date, time, and any preparation I might need to do?
INSPECTOR: Response
Learn more about the inspection and how to find an inspector in our SELLER GUIDE section on inspections:
You'll enter the details of your home to get it listed.
Listing your home is easy on YELLOW.
You'll provide the basics of your listing, like your address, number of bedrooms and bathrooms, the sale price, photos/video, and any necessary disclosures.
Below are links to the exact questions you’ll be asked when creating your listing. The information you enter appears on your listing page and flows directly into the sale documents.
You can review or fill them out in advance so everything is ready when you start your listing - no surprises, no delays. The "House Listing" includes townhomes, duplexes, and triplexes.
Setting the right sale price can feel challenging, but YELLOW offers a FREE price estimate to help figure out the best listing price for your home.
CLICK HERE FOR YOUR
FREE
PRICE ESTIMATE
Here's a sample home price estimate:
Check out our SELLER GUIDE page for more info on pricing your home:
It's important to make you home look the best it can for photos and buyer showings. YELLOW offers FREE staging suggestions from your photos or by videochat.
Use our AI Staging Service to automatically evaluate your photos, or connect with us and use your mobile device to walk through your home as we make staging suggestions.
CLICK HERE FOR YOUR
FREE
STAGING SUGGESTIONS
Check out our SELLER GUIDE page for more info on staging your home:
Pictures are the most important part of your listing, so good pictures are essential. Video has quickly become a popular feature, too.
YELLOW uses professional editing software for minor touch-ups to enhance photos and videos. We want them to look both flattering and realistic. We believe in subtle enhancements to accurately reflect your home's true condition.
Check out our SELLER GUIDE pages on pictures and videos to learn more:
For a small fee, we offer a digital key lockbox to simplify showings. Buyers can schedule appointments online and receive a one-time digital code to access the lockbox with your home's key.
We also offer a yard sign with a unique QR code linking to your home, as shown in the nearby picture.
Qualified buyers can visit your home at times convenient for both of you, virtually or in-person.
YELLOW SAYS...
ALL BUYERS HAVE BEEN VERIFIED
We understand that sellers may be hesitant to open their home to strangers. However, we’ve implemented several safety measures to make the process as secure as possible
1. Verified Buyers: To visit your home - whether in person or virtually - or to place an offer, every buyer must submit a valid ID and proof of funds, such as a pre-approval letter.
2. Background Checks: We conduct a public records background check on every buyer using a service called Forewarn, which reviews criminal history and flags any financial concerns.
3. Digital Lockbox Tracking: If you use our digital key lockbox, we maintain a record of who accessed your home and when.
You can learn more about Forewarn here:
Use the video function on your mobile device to walk through your home while a buyer watches on the other end.
With YELLOW, you can provide guided tours of your home using the video function on your phone. We create a secure video connection that allows the buyer to communicate with you as you walk through your home. For privacy, you won’t be able to see the buyer, and they won't see you outside of the tour.
You can opt out of this virtual tour method if you prefer.
WITH YOU PRESENT
Buyers can visit your home while you are there. You can choose to leave the door unlocked or have them use the lockbox to retrieve the key.
WITHOUT YOU PRESENT
Buyers will use the digital lockbox to access the key. For added security, their entry and identity will be recorded.
Your account will have an online scheduler to approve, set, and track appointments. For a small fee, we provide a digital key lockbox for easy showings.
More info on your lockbox can be found here: CODEBOX
YELLOW offers a unique feature that ensures only qualified buyers can visit your property.
Before making an offer or requesting a showing, all buyers must be pre-approved for a mortgage or have other funding methods verified. This way, your time isn't wasted, and you can feel confident knowing that only serious buyers will visit your home. As the seller, you can set the criteria that buyers must meet.
For example, say you list your home for sale at $300,000. You can specify that you only want buyers preapproved for $270,000 or more to visit your home.
Check out our SELLER GUIDE page for more info on showings at your home:
Accept, reject, or counter offers with the click of a button.
An offer isn't just about the sale price - it includes many components and details that require careful consideration. We're here to help.
The offers are completed on legal Florida Realtor© forms, and can sometimes be difficult to understand. To make things simple, YELLOW provides a short summary of key points to make each offer easy to understand.
It's easy to accept, reject, or make a counter offer, and all are completed on the corresponding legal documents.
Check out our SELLER GUIDE page for more info on the offer:
We'll walk with you through the closing period.
THE CLOSING PROCESS, SIMPLIFIED
Closing on a home involves several steps, deadlines, and parties working together. To keep everything on track, we’ve created a real-time Closing Tracker. It provides a clear view of what's happening and what comes next.
CLOSING TRACKER
Closing time can vary depending on the buyer's financing source and typically takes several weeks. To keep you informed and on track, the real-time closing tracker updates you throughout the closing period.
THE TITLE SERVICE
Sellers are often unaware that the title company handles the bulk of the closing process. They manage the paperwork and coordination required to complete the sale. They also handle the funds, facilitate the transfer of ownership, and organize the closing where the buyer receives the keys to their new home.
We recommend a title service company to connect to that offers remote closings - please note that we receive no compensation from them. Sellers are welcome to choose any title service they prefer.
We've put together a guide for what to expect in the closing process, which can be found in our SELLER GUIDE section.
Designed for buyer visibility
Your home is listed on the MLS so it appears on the major real estate websites where buyers actually search - including Zillow, Realtor.com, and other national platforms that pull listings from MLS feeds across the country.
What YELLOW does
YELLOW publishes listings through the Northeast Florida MLS so they will appear on the national real estate websites. This approach is built to reach buyers directly on the platforms they use most.
The MLS is regional
MLS systems are regional and Florida has many regional MLSs. While buyers see listings on national websites regardless of region, Realtors may only see the listings in the MLS of their region. This will affect a Realtor searching for homes in your area.
Optional expanded MLS coverage
If you would like your home to also appear inside agent searches within your local regional MLS, we can add that coverage for an additional fee. This cost is set by the MLS itself, varies by region, and is passed through at cost with no markup.
Bottom line
The YELLOW listing approach is designed to prioritize buyer visibility first, with optional expanded MLS coverage available when broader Realtor search exposure is desired.
The MLS in Florida
Different MLSs have different coverage areas. For example, Miami has an MLS that covers the Miami area up to West Palm, but central Florida has an MLS that stretches from Gainesville down past Sarasota.
