Easy, online home selling
Sell your home the easy way – smoother, with less cost, and full transparency.
YELLOW gives you the tools to list your home, manage showings, review offers, and close – all online, without paying a listing agent.
You can easily do it yourself or get support from our team anytime. You're welcome to use your own agent, too. Either way, you stay in charge from start to finish!
PLEASE
LOG IN
To list your home!
For a limited time, YELLOW is offering our service for free while we grow our user base. Even when our special offer ends, the cost is only $279, making it one of the most affordable ways to sell your home.
HOW REALTORS GET PAID
You pay $6,000 in fees for every $100,000 of your sale price!
In a sale, your real estate agent takes 6% of the sale price (and they usually add in some other fees, too). Imagine paying $30,000 to sell a $500,000 home!
With YELLOW, you’re not paying 6% to an agent. That's a lot of savings!
Selling your home is easy with our tools and support:
- YARD SIGN -
Market your home with a custom For Sale sign.
$24.99
+$14.15 shipping
*A lower shipping price will be calculated for the purchase of a lockbox and yard sign together.
This two-sided yard sign has a custom QR web link directly to your listing. It stands 24" high x 12" wide and a metal stand is included.
- DIGITAL KEY LOCKBOX -
STRONGLY RECOMMENDED
This digitally-controlled lockbox stores your home's key and is opened by a unique passcode for entry only at a specified time.
NEW BOX
$49.99
USED BOX
$34.99
+$8.50 shipping
$2.79 monthly service fee
$1.99 per showing fee
These fees are charged by the box manufacturer. YELLOW DOES NOT PROFIT from these charges. Accumulated amount charged at end of each month.
Return the lockbox when complete for a $20 refund!
We've kept the cost of these lockboxes as low as possible. We strongly believe all sellers should have a key lockbox as a way to safely show your home to potential buyers.
Showings are scheduled online and the lockbox opens with a unique passcode for entry only at a specified time.
Identity and financing levels are verified by YELLOW and a public records check is performed on all visitors.
Our SELLER GUIDE provides everything you need to know about the home selling process.
List, schedule showings, receive offers, contact buyers, and close - all from one platform.
You’re never alone with YELLOW. Real people are here to help by chat, phone, video, or email.
Selling your home usually means buying another one – but you shouldn’t have to hire another expensive agent just to get help.
YELLOW’s Buyer Service is designed for sellers who want a little support on the buying side, without the pressure or cost of hiring an agent. Everything is done online and on your terms.
This is what it looks like to sell your home on YELLOW
An early home inspection makes the sale go smoother, saves you thousands in fees, and keeps the closing on track.
YELLOW SAYS...
PLEASE GET AN INSPECTION. PLEASE!
We believe so strongly in having an early inspection we considered making it required. It's not mandatory - for now - but here's why it's important:
SAVE MONEY
Avoid a fee of 3% of your sale price
Providing an inspection now reduces the need for a buyer to use their own agent. That can save you thousands – even tens of thousands – in buyer-agent fees.
CLOSE ON TIME
This is more important than you realize!
If you skip a pre-listing inspection, the buyer WILL order one later. When problems surface, the buyer may cancel the sale, demand repairs, or push for a price cut. Any repairs will take time to complete and delay your closing.
Changing the closing date can create major headaches, like:
GET AN INSPECTION NOW
By inspecting early, you can fix issues early and show buyers the work was done. That builds trust, keeps your closing date on track, and helps you save thousands in avoidable fees.
You can upload the inspection report to us when you list your home, or have the inspector email it directly to us at .
FIND AN INSPECTOR NEAR YOU
The following links will show inspectors in your current location of : (change search criteria as needed)
SIMPLE PHONE SCRIPT:
YOU: Hello, my name is [Your Name], and I live in [City]. I’m looking to have a home inspection done as soon as possible. Could you please provide me with a price quote and let me know the earliest date you’re available?
INSPECTOR: Response
YOU: Great, thank you. Could you also let me know what the inspection will cover and approximately how long it will take?
INSPECTOR: Response
YOU: That sounds good. I’d like to go ahead and schedule the inspection for the earliest available date. Could you please confirm the date, time, and any preparation I might need to do?
INSPECTOR: Response
Learn more about the inspection and how to find an inspector in our SELLER GUIDE section on inspections:
You'll enter the details of your home to get it listed.
Listing your home is easy on YELLOW.
You'll provide the basics of your listing, like your address, number of bedrooms and bathrooms, the sale price, photos/video, and any necessary disclosures.
Below, you’ll find key considerations for listing your home and how YELLOW can assist with each step.
Setting the right sale price can feel challenging, but YELLOW offers a FREE price estimate to help figure out the best listing price for your home.
CLICK HERE FOR YOUR
FREE
PRICE ESTIMATE
Here's a sample home price estimate:
Check out our SELLER GUIDE page for more info on pricing your home:
It's important to make you home look the best it can for photos and buyer showings. YELLOW offers FREE staging suggestions from your photos or by videochat. Connect with us and use your mobile device to walk through your home as we make staging suggestions. Schedule a time below:
CLICK HERE FOR YOUR
FREE
STAGING SUGGESTIONS
Check out our SELLER GUIDE page for more info on staging your home:
You'll enter your home's details, which will appear on your listing's webpage and in sale contracts. You’ll also receive a PDF copy of the completed contracts.
We've provided fillable PDF forms that outline all the details needed to list your home. Completing - or at least reviewing - these documents ensures you will have everything ready before starting your listing. The "House Listing" includes townhomes, duplexes, and triplexes.
Pictures are the most important part of your listing, so good pictures are essential. Video has quickly become a popular feature, too.
If needed, YELLOW uses professional editing software for minor touch-ups to enhance photos and videos. We want them to look both flattering and realistic. We believe in subtle enhancements to accurately reflect your home's true condition.
Check out our SELLER GUIDE pages on pictures and videos to learn more:
For a small fee, we offer a digital key lockbox to simplify showings. Buyers can schedule appointments online and receive a one-time digital code to access the lockbox with your home's key.
We also offer a yard sign with a unique QR code linking to your home, as shown in the nearby picture.
MAXIMUM EXPOSURE THROUGH MLS LISTING
Your home will be listed on the MLS (Multiple Listing Service), ensuring maximum visibility on major real estate websites like Zillow and Realtor.com, which pull listings from the MLS. (Zillow allows FSBO's, but intentionally undermines them in favor of Realtor listings.)
THE MLS SYSTEM
There are many different MLS organizations around the state, all serving different regions. Realtors only have access to the MLS they subscribe to, which is usually their current region of the state.
YELLOW uses the MLS of Northeast Florida.
A Realtor belonging to the MLS of Northeast Florida will be able to see your listing in their searches. However, if the Realtor belongs to the MLS of another region, your listing may not appear.
NATIONWIDE VISIBILITY GUARANTEED
Rest assured, your listing will appear on Zillow, Realtor.com, and the other national platforms. These websites pull the MLS data from all across the country, so your listing WILL appear.
If you wish to appear in Realtor searches from other regions within the state, we can list your home in your regional MLS systems for an extra fee. This fee goes directly to the respective MLS and the cost varies depending on that MLS. No profit to YELLOW.
Our goal is to provide maximum exposure for your listing, ensuring it reaches as many potential buyers as possible.
MLSs in FL
Different MLSs have different coverage areas. For example, Miami has an MLS that covers the Miami area up to West Palm, but central Florida has an MLS that stretches from Gainesville down past Sarasota.
Qualified buyers can visit your home at times convenient for both of you, virtually or in-person.
YELLOW SAYS...
ALL BUYERS HAVE BEEN VERIFIED
We understand that sellers may be hesitant to open their home to strangers. However, we’ve implemented several safety measures to make the process as secure as possible
1. Verified Buyers: To visit your home - whether in person or virtually - or to place an offer, every buyer must submit a valid ID and proof of funds, such as a pre-approval letter.
2. Background Checks: We conduct a public records background check on every buyer using a service called Forewarn, which reviews criminal history and flags any financial concerns.
3. Digital Lockbox Tracking: If you use our digital key lockbox, we maintain a record of who accessed your home and when.
You can learn more about Forewarn here:
Use the video function on your mobile device to walk through your home while a buyer watches on the other end.
With YELLOW, you can provide guided tours of your home using the video function on your phone. We create a secure video connection that allows the buyer to communicate with you as you walk through your home. For privacy, you won’t be able to see the buyer, and they won't see you outside of the tour.
You can opt out of this virtual tour method if you prefer.
WITH YOU PRESENT
Buyers can visit your home while you are there. You can choose to leave the door unlocked or have them use the lockbox to retrieve the key.
WITHOUT YOU PRESENT
Buyers will use the digital lockbox to access the key. For added security, their entry and identity will be recorded.
Your account will have an online scheduler to approve, set, and track appointments. For a small fee, we provide a digital key lockbox for easy showings.
More info on your lockbox can be found here: CODEBOX
YELLOW offers a unique feature that ensures only qualified buyers can visit your property.
Before making an offer or requesting a showing, all buyers must be pre-approved for a mortgage or have other funding methods verified. This way, your time isn't wasted, and you can feel confident knowing that only serious buyers will visit your home. As the seller, you can set the criteria that buyers must meet.
For example, say you list your home for sale at $300,000. You can specify that you only want buyers preapproved for $270,000 or more to visit your home.
Check out our SELLER GUIDE page for more info on showings at your home:
Accept, reject, or counter offers with the click of a button.
An offer isn't just about the sale price - it includes many components and details that require careful consideration. We're here to help.
The offers are completed on legal Florida Realtor© forms, and can sometimes be difficult to understand. To make things simple, YELLOW provides a short summary of key points to make each offer easy to understand.
It's easy to accept, reject, or make a counter offer, and all are completed on the corresponding legal documents.
Check out our SELLER GUIDE page for more info on the offer:
We'll walk with you through the closing period.
THE CLOSING PROCESS, SIMPLIFIED
Closing on a home involves several steps, deadlines, and parties working together. To keep everything on track, we’ve created a real-time Closing Tracker. It provides a clear view of what's happening and what comes next.
CLOSING TRACKER
Closing time can vary depending on the buyer's financing source and typically takes several weeks. To keep you informed and on track, the real-time closing tracker updates you throughout the closing period.
THE TITLE SERVICE
Sellers are often unaware that the title company handles the bulk of the closing process. They manage the paperwork and coordination required to complete the sale. They also handle the funds, facilitate the transfer of ownership, and organize the closing where the buyer receives the keys to their new home.
We recommend a title service company to connect to that offers remote closings - please note that we receive no compensation from them. Sellers are welcome to choose any title service they prefer.
We've put together a guide for what to expect in the closing process, which can be found in our SELLER GUIDE section.
