SELLING

Easy, online home selling

EVERYTHING YOU NEED TO SELL YOUR HOME.

WITHOUT THE LISTING COMMISSION.

Traditional real estate commissions can take thousands - or tens of thousands - of dollars from the proceeds of your home sale.

Russells YELLOW replaces the traditional listing commission with a complete online home-selling platform for just $299 at closing.

We help you prepare and price your home, create and distribute the listing, schedule showings with verified buyers, receive offers on official Florida Realtor contracts, and move through closing step by step.

Help is built into the process. AI guidance is available throughout the platform, and licensed real estate professionals are available whenever you want help from a real person.

YELLOW replaces the traditional listing commission with a complete online selling platform for $299 at closing.

We help with pricing, preparation, marketing, verified showings, offers, contracts, and closing.

Built-in AI guidance and licensed real estate professionals are available when you need help.

$0 UPFRONT · $299 AT CLOSING · NO SALE, NO YELLOW FEE

Any possible buyer-agent compensation is separate, and the amount remains your choice.

LIST YOUR
HOME

PLEASE
LOG IN

To list your home!

Not ready to list yet? Get a head start:

FREE SALE PRICE ESTIMATE

FREE STAGING SUGGESTIONS

PRICING & STAGING

MLS EXPOSURE

VERIFIED BUYERS

FLORIDA CONTRACTS

CLOSING TRACKER

&
GUIDANCE & SUPPORT

FROM BEGINNING TO END

YELLOW keeps the process moving

1. PREPARE

Get pricing guidance, staging suggestions, inspection information, and help making your home look its best.

Get help with pricing, staging, inspections, and presentation.

2. LIST & MARKET

Create the listing online and reach buyers through YELLOW, the MLS, Zillow, Realtor.com, and other major websites.

List online and reach buyers through YELLOW, the MLS, and major real estate sites.

3. SHOW SAFELY

Qualified buyers request appointments online. Identity and financing are verified before showings and offers.

Qualified buyers request showings online; YELLOW verifies identity and financing.

4. REVIEW OFFERS

See the important terms clearly and accept, reject, or counter online using official Florida Realtor contracts.

Review, accept, reject, or counter offers online using Florida contracts.

5. CLOSE

Connect with the title service and use the Closing Tracker to see what's happening, what's due, and what comes next.

Use the Closing Tracker to follow title, deadlines, and next steps.

WHAT YOU DO

Tell us about your home.
Upload photos, video, disclosures, and other requested information.
Choose the price and approve your listing.
Approve showing requests or suggest another time.
Decide whether to accept, reject, or counter an offer.
Complete the closing items that require your decision or signature.

Provide your home information and media.
Choose the price and approve the listing.
Approve showings and make offer decisions.
Complete seller decisions and signatures through closing.

WHAT YELLOW DOES

Provides pricing, comparable-home, and staging guidance.
Helps prepare photos, video, marketing, and the online listing.
Distributes the home to the MLS, YELLOW, and major real estate websites.
Organizes showing requests, buyer verification, reminders, and feedback.
Receives and summarizes offers and prepares the corresponding online contract documents.
Tracks the contract, deadlines, title-company progress, and closing steps.
Explains the process and keeps human help available.

Helps with pricing, staging, photos, and marketing.
Builds and distributes the listing.
Organizes verified showings and buyer feedback.
Handles the offer and contract workflow.
Tracks deadlines, title progress, and closing.

You aren't replacing the agent with yourself.

You're replacing the traditional agent process with YELLOW.

SEE WHAT BUYERS WILL SEE

VIEW AN INTERACTIVE
DEMO LISTING

OPTIONAL TOOLS FOR YOUR HOME

CUSTOM YARD SIGN

Market your home with a two-sided YELLOW sign and a custom QR code that links directly to your listing.

YARD SIGN INFO

DIGITAL KEY LOCKBOX

Use a time-controlled lockbox to simplify showings, protect the key, and keep a record of who accessed the home and when.

LOCKBOX INFO

VISIBILITY

FOR BUYERS

FULL VISIBILITY

Buyers can see your listing everywhere it matters - your home appears on all major real estate sites like Zillow, Realtor.com, and others.

Your home appears on major real estate sites like Zillow, Realtor.com, and others.

FOR REALTORS

FULL VISIBILITY

LIMITED VISIBILITY

Your listing is entered into our partner MLS systems, giving agents in those areas direct access. In other parts of Florida, agents can still find and share your listing, but it may not appear in their primary MLS search.

Partner MLS areas get direct agent visibility. Elsewhere in Florida, agents can still find and share the listing.

BOTTOM LINE

Buyers can see your listing everywhere, and agents across Florida can access it - with the strongest exposure in areas where your listing is directly included in the MLS.

Buyers get broad visibility, with the strongest agent exposure where the listing is directly included in the MLS.

PENSACOLA REGION - If you would like full Realtor visibility in the Pensacola area, it can be added for a one-time fee of $150 and $65 per month. This fee goes directly to the Pensacola MLS and YELLOW does not add any markup.

SEE HOW YELLOW MOVES YOUR SALE FORWARD

Many of these same parts of the sale are traditionally coordinated by a listing agent, but YELLOW has built them directly into the process.

YELLOW builds the work a listing agent would traditionally coordinate directly into the sale process.

STEP 1

GET YOUR HOME READY

Before your home goes on the market, YELLOW helps you understand its condition, decide how to present it, establish a price, and prepare the photos and information buyers will see.

YELLOW helps you price, prepare, and present the home before it goes live.

WHAT YELLOW HANDLES

PRICING & COMPARABLE HOMES
YELLOW provides a free home price estimate and nearby comparable-home analysis to help you make an informed pricing decision.
STAGING HELP
Upload photos for AI staging suggestions or connect with us by video so we can walk through the home with you and make suggestions.
PHOTO HELP
Our photo tools and photo app help you capture better real-estate photos, and YELLOW can make subtle professional edits so the finished images look polished but realistic.

PRICING: Free estimate and comparable-home analysis.
STAGING: AI suggestions or a video walkthrough with us.
PHOTOS: Tools, guidance, and subtle professional edits.

WHAT YOU DO

Show us your home so we can help with presentation.
Take and upload listing photos and video.
Consider a pre-listing inspection.
Decide your listing price with YELLOW's pricing information.

Show us the home and upload your media.
Consider a pre-listing inspection.
Choose your listing price.

Questions along the way? Built-in AI guidance can explain the next step as you work, and a licensed real estate professional is available when you want help from a real person.

Questions? AI guidance and licensed real estate support are available.

PRE-LISTING INSPECTION - STRONGLY RECOMMENDED

Learning about your home's condition before buyers do can build confidence, reduce surprises, and help keep a later inspection from disrupting the sale. If you choose to have one, YELLOW makes the next step easy.

A pre-listing inspection can reduce surprises later. YELLOW helps you find an inspector and upload the report.

Find inspectors near you & see the simple phone script

You can upload the inspection report when you list your home, or have the inspector email it directly to us at .

FIND AN INSPECTOR NEAR YOU

These links will search around . Change the search area as needed.

YELP
INSPECTOR
SEARCH

ASHI
INSPECTOR
SEARCH

GOOGLE
INSPECTOR
SEARCH

SIMPLE PHONE SCRIPT:

YOU: Hello, my name is [Your Name], and I live in [City]. I’m looking to have a home inspection done as soon as possible. Could you please provide me with a price quote and let me know the earliest date you’re available?

INSPECTOR: Response

YOU: Great, thank you. Could you also let me know what the inspection will cover and approximately how long it will take?

INSPECTOR: Response

YOU: That sounds good. I’d like to go ahead and schedule the inspection for the earliest available date. Could you please confirm the date, time, and any preparation I might need to do?

More help preparing your home:

INSPECTION
RESOURCES
PRICING
RESOURCES
STAGING
RESOURCES
PHOTO
RESOURCES

WANT TO SEE THE LISTING QUESTIONS FIRST?

Review the exact information YELLOW will ask for. The answers become part of your listing and flow into the sale documents where needed.

Preview the questions YELLOW will use to build your listing and sale documents.

HOUSE
QUESTIONS
CONDO
QUESTIONS

STEP 2

BUILD & MARKET YOUR LISTING

Once you provide the home information and media, YELLOW turns it into the online listing buyers will see and distributes it where buyers are looking.

Give YELLOW the home information and media; we turn it into the listing buyers see.

WHAT YELLOW HANDLES

Builds your YELLOW listing from the information you provide.
Organizes photos, video, property details, disclosures, and buyer-facing information.
Publishes the home on YELLOW and enters it into the MLS system.
Distributes the listing to major real-estate sites like Zillow, Realtor.com, and others.
Creates an interactive listing page buyers can use to learn about the home, request showings, and move toward an offer.
Makes a listing video review, giving details and analysis to buyers.
Includes optional marketing tools like the custom QR-code yard sign.

Builds and organizes your online listing.
Publishes to YELLOW, the MLS, and major real estate sites.
Creates the buyer-facing listing, video review, and showing/offer path.
Provides optional tools such as the QR-code yard sign.

WHAT YOU DO

Enter your listing info and price.
Add any photos, videos, or documents.
Approve the home to go live.

The important distinction: you are not manually building a marketing campaign or figuring out how to distribute a property listing. You provide the home information; YELLOW turns it into the selling system for buyers to use.

You provide the home information. YELLOW builds and distributes the selling system.

PHOTO & VIDEO SUPPORT

Great presentation matters. YELLOW helps you shoot better photos, use your mobile device more effectively, and make subtle edits that improve the finished listing without making the home look unrealistic.

Get help creating better photos and video, plus subtle edits that keep the home looking realistic.

PHOTO
RESOURCES
VIDEO
RESOURCES

STEP 3

HANDLE SHOWINGS WITHOUT THE WORRIES

Buyers request appointments online. YELLOW screens them, organizes the request, keeps everyone informed, and gives you control over when the home is shown.

Buyers request showings online. YELLOW verifies them, organizes the appointment, and keeps you in control.

WHAT YELLOW HANDLES

ONLINE SCHEDULING
Buyers request a showing through the platform instead of calling you directly.
BUYER VERIFICATION
Identity and financing or proof of funds are verified before a showing or offer.
PUBLIC-RECORD SCREENING
YELLOW performs an additional public-record check for added safety.
SHOWING DECISIONS
You receive the request and can approve it, reject it, or suggest another time.
REMINDERS
The system keeps the buyer and seller informed as the appointment approaches.
SECURE ACCESS
An optional time-controlled digital key lockbox can provide access and record who entered and when.
PRIVATE COMMUNICATION
When enabled, YELLOW provides masked texting so buyer and seller can communicate while phone numbers remain private.
FEEDBACK
YELLOW automatically follows up after the showing to request buyer feedback.

Handles online scheduling and showing requests.
Verifies identity, financing, and public-record information.
Sends reminders and records your showing decision.
Supports secure lockbox access and optional masked texting.
Automatically requests buyer feedback afterward.

WHAT YOU DO

Choose whether the requested time works.
Make the home ready for the showing.
Be present or allow secure lockbox access.

Approve the time.
Prepare the home.
Choose seller-present or secure access.

No appointment notebook required. YELLOW keeps the showing information organized so you know who is coming, when they are coming, and whether they meet your requirements.

YELLOW keeps track of who is coming, when, and whether they meet your requirements.

SHOWING SAFETY & ACCESS

You can show the home while you are present, allow the buyer to use the digital lockbox, or use virtual-showing options when appropriate. The seller remains in control of access.

Choose seller-present, secure lockbox, or virtual-showing access. You stay in control.

SHOWING
RESOURCES
LOCKBOX
INFO

STEP 4

REVIEW & NEGOTIATE OFFERS

When a buyer is ready to move forward, YELLOW turns the offer into an organized online decision instead of handing you a contract and expecting you to decipher it alone.

YELLOW turns each offer into an organized online decision instead of handing you a contract to decipher alone.

WHAT YELLOW HANDLES

Buyers submit their offer terms through the online offer process.
YELLOW organizes the terms onto the corresponding Florida Realtors/Florida Bar contract forms.
The important financial, inspection, financing, title, and timing terms are summarized so you can review the offer more easily.
Built-in AI guidance can explain contract language, deadlines, and unfamiliar terms as you review them.
You can accept, reject, or counter online.
When terms change, YELLOW prepares the corresponding transaction documents and keeps the parties informed.
Once a sale is agreed, YELLOW sends the transaction information to the title company, which handles much of the formal closing work.

Receives the buyer's offer and builds the Florida contract forms.
Summarizes the important price, financing, inspection, title, and timing terms.
Provides AI guidance for unfamiliar contract language.
Handles online accept, reject, counter, signatures, and updated documents.
Sends the agreed transaction to the title company.

WHAT YOU DO

Review the offer summary and contract.
Ask questions if something is unclear.
Decide whether to accept, reject, or counter.

You make the negotiation decisions. YELLOW handles the mechanics around them.

WANT TO UNDERSTAND OFFERS IN MORE DETAIL?

Our Seller Guide explains the parts of an offer, common contract terms, and the items worth comparing before you decide how to respond.

Our Seller Guide explains offer terms and what to compare before you respond.

OFFER
RESOURCES

STEP 5

STAY ON TRACK UNDER CONTRACT

Accepting an offer is not the end of the work. YELLOW shifts into closing mode and keeps the contract dates, deadlines, and next steps organized for you.

After acceptance, YELLOW shifts into closing mode and keeps deadlines and next steps organized.

WHAT YELLOW HANDLES

Tracks important escrow, inspection, financing, loan-approval, and other transaction deadlines when they apply.
Uses our Closing Tracker to show what is happening now and what is coming next.
Provides reminders and guidance as important dates approach.
Keeps the seller focused on the items that actually require attention - instead of making you manage the entire contract calendar yourself.
Keeps AI and human support available when a question or unusual situation comes up.

Tracks escrow, inspection, financing, and other deadlines.
Shows what is happening now and what comes next in the Closing Tracker.
Sends reminders and focuses you on the items that need attention.
Keeps AI and human support available.

WHAT YOU DO

Respond when YELLOW or the title company needs information.
Make any seller decisions required by the contract.
Complete the occasional item that needs your approval or signature.

Respond when information is needed.
Make seller decisions.
Approve or sign required items.

The goal is simple: you should never have to wonder, “What am I supposed to be doing right now?” Our Closing Tracker is built to answer that question.

The Closing Tracker answers the key question: what do I need to do now?

STEP 6

CLOSE THE SALE

The title company performs much of the formal closing work. YELLOW connects the process, tracks the progress, and keeps you informed until the sale is complete.

The title company handles the formal closing. YELLOW tracks the process and keeps you informed until the sale is complete.

WHAT YELLOW HANDLES

Connects the transaction with the title service handling the closing.
Tracks title-company progress and closing milestones through the Closing Tracker.
Explains what is happening and what the seller should expect next.
Keeps important dates and seller tasks visible instead of leaving you to manage the transaction by email and memory.
Supports a streamlined remote-closing option when available through the selected title company.
Keeps a real person available when the situation needs more than an automated explanation.

Connects the transaction with the title service.
Tracks title progress, milestones, dates, and seller tasks.
Explains what is happening and what comes next.
Supports remote closing when available.
Keeps real-person help available.

WHAT YOU DO

Provide any final information requested by the title company.
Review and sign the closing documents.
Turn over possession and the keys as required by the contract.

Provide final requested information.
Sign closing documents.
Turn over possession and keys.

WHAT THE TITLE COMPANY DOES

The title company handles the title search, settlement paperwork, funds, ownership transfer, and the formal closing itself. Sellers are often surprised to learn how much of the final transaction is actually handled by the title company rather than the real estate agent.

YELLOW can connect you with a title service that offers remote closings. YELLOW receives no compensation from that recommendation, and you may choose another title company if you prefer.

The title company handles title work, settlement paperwork, funds, ownership transfer, and the formal closing. YELLOW can connect you with a remote-closing service, or you may choose another title company.

CLOSING
RESOURCES

You make the important decisions. YELLOW keeps the sale moving.

Sell with broad exposure, built-in guidance, verified buyers, online offers, and a clear path through closing - without paying a traditional listing-agent commission.

Broad exposure, verified buyers, online offers, and a clear path to closing - without a traditional listing-agent commission.

$0 UPFRONT · $299 AT CLOSING · NO SALE, NO YELLOW FEE

LIST YOUR
HOME