Easy, online real estate
(People usually just call us YELLOW)
YELLOW is an online-first real estate platform designed to handle the entire buying and selling process in one place.
From listing a home and searching for the next one, to making offers, managing paperwork, and moving through closing, the transaction happens inside YELLOW - with licensed real estate professionals available whenever support is needed.
The internet made home searching easy. The rest of the process stayed fragmented, expensive, and confusing. YELLOW was built to change that by bringing transparency, efficiency, and simplicity to every step of the transaction.
It's real estate done online - the way it should have worked all along.
Click the LOGIN | REGISTER button at the top of this page to get started.
User-friendly tools guide you from start to finish.
You're able to do everything yourself - or easily include an agent if you want.
Even though it’s online, a live person is always here to help.
No charges, ever.
Included:
Schedule in-person or virtual tours online.
Submit and sign offers online. Our Closing Tracker then guides you through the close.
Real people ready to help by chat, phone, or email, plus our AI service can answer any question.
Appear on the MLS, Zillow, and Realtor.com, and more.
All potential buyers verified and qualified.
The correct forms and info collected and synced with the title service.
Yard signs with QR codes & smart key lockbox for safe showings available.
FREE!
No hidden costs. No service fees. Just powerful tools and real help when needed.
LOCKBOX
YARD SIGN
Available in our Seller Store
Join our innovative, open listing platform!
Simply enter your home's information to get it listed, or contact us today to learn more about partnering with YELLOW.
YELLOW compliments the work of a buyer agent.
When you list with YELLOW, your home appears on all the major sites buyers use - including Zillow, Realtor.com, and the other major listing websites.
We enter your home into the MLS (Multiple Listing Service) of Northeast Florida. That means your home appears on the major home-search websites buyers use, while also being visible to local agents within the Northeast Florida MLS.
LIST ON OTHER REGIONAL MLSs
Want visibility in another region’s MLS? We can add your listing for a small, pass-through fee. This fee goes directly to the respective MLS, with no profit to YELLOW.
THE MLS
The MLS is not one large database, but is divided by separate regions.
Realtors are usually members of the MLS in their part of the state. That means if the agent searches for your home from outside the Northeast Florida region, your home may not appear in their MLS.
By our count, there are over 30 different MLS organizations in the state of Florida. That means we must pick one MLS to enter your home.
The MLSs in FL
Different MLSs have different area coverage. For example, Miami has an MLS that covers the Miami area up to West Palm, but central Florida has an MLS that stretches from Gainesville down past Sarasota.
From our yellow-colored 'FOR SALE' sign. The color yellow was intentionally chosen as it is the most visible color of all colors and it's the first color the eye sees.
The map centers on your current location. As a young company, we might not have properties in that area yet. Try zooming out to see more properties or search for homes in the search bar on the left.
Click the "Save this search" box to automatically open to your search criteria in the future.
Yes! In order for a home to appear on sites like Realtor.com or Zillow, the home must be in the MLS. Your home reaches a broad audience by listing with YELLOW.
Absolutely! Contact us via phone, email, text, or video chat. See our CONTACT section for the details.
This is for the safety of home sellers, ensuring we know who is visiting their property.
Like the question above, this is for the safety of our home sellers. We need to know you are who you say you are.
This is for the benefit of our home sellers, as it indicates you are a qualified buyer.
We do recommend sellers be open to buyers who are approved near their listing price, but this level is set at the discretion of the seller.
We’ve taken steps to verify the person is who they say they are, has a safe background, and is qualified to visit a property. We also know the time the home was entered. If any issues arise, we can provide detailed visitor information.
Even with an agent present, no home is ever completely safe during visits. We encourage sellers to call their local law enforcement if something is amiss after a visit.
We take steps to verify the seller's identity and their legal ownership of the property. We believe every home listed on YELLOW is legally eligible for sale by its owner. Please notify us of any homes you find suspicious.
