Easy, online real estate
(People usually just call us YELLOW)
YELLOW is a real estate platform built to take you beyond searching for a home. It gives buyers and sellers a complete path through the transaction - from listing and showings to offers, contracts, deadlines, and closing.
Instead of hiring an agent simply to coordinate the process, YELLOW organizes the steps around you. The tools, forms, information, and next steps appear when you need them, while you make the decisions that matter.
Built-in AI guidance can explain listings, pricing, offers, contracts, timelines, and next steps as you move through the transaction. Licensed real estate professionals are also available whenever you want additional guidance or human support.
The internet made finding homes easy years ago. But much of what happens after the search remained fragmented, expensive, and dependent on people coordinating the process for you.
YELLOW brings that process together in one place so buying or selling a home can be easier, more transparent, and far less expensive.
YELLOW takes you beyond home search, with showings, offers, contracts, deadlines, and closing built into one platform.
You make the important decisions. YELLOW organizes the steps and keeps the transaction moving.
Built-in AI guidance and licensed real estate professionals are available along the way.
YELLOW brings the transaction together in one place to make buying or selling easier, clearer, and far less expensive.
It's real estate done online - the way it should have worked all along.
Ready to get started? Click LOGIN | REGISTER at the top of the page.
Buying or selling without a traditional agent should not mean figuring everything out yourself. YELLOW was built to put the process, information, and support in one place.
No agent required does not mean doing it alone. YELLOW puts the process, information, and support in one place.
YELLOW organizes each stage from search or listing through showings, offers, contracts, and closing.
Search or list, show, offer, contract, and close - all in one process.
YELLOW handles much of the workflow an agent traditionally coordinates. You make the important decisions - and you can still include your own agent if you choose.
YELLOW organizes the workflow. You make the decisions, with an agent optional.
Built-in AI guidance helps along the way, with licensed real estate professionals available whenever you want additional support.
Built-in AI and licensed professionals are available when you need help.
Use YELLOW without paying a buyer fee or commission.
No buyer fee or commission paid to YELLOW.
Depending on the listing, you'll find information such as:
Pricing, inspection information, videos, payment estimates, and useful area details when available.
Request verified in-person or virtual showings directly through the listing.
Request verified in-person or virtual showings online.
Build, review, sign, and submit your offer using online official Florida Realtor contracts.
Build, sign, and submit your offer online.
Once an offer is accepted, your Closing Tracker keeps important dates, completed steps, and what comes next in one place.
Your Closing Tracker shows dates, progress, and what comes next.
Built-in AI guidance helps explain terms, offers, contracts, timelines, and next steps, with licensed real estate professionals available whenever you need additional help.
Built-in AI and licensed support are available along the way.
Market your home through the MLS and major real estate websites like Zillow and Realtor.com.
Reach buyers through the MLS, Zillow, Realtor.com, and more.
YELLOW helps with pricing, comparable sales, staging, photos, presentation, and preparing the listing for market.
Help with pricing, comps, staging, photos, and listing preparation.
Showing requests are organized through YELLOW, with buyer identification and financing qualification verified before visits.
YELLOW organizes showings and verifies buyer ID and financing first.
Receive offers, review the terms, counter, sign, and move the transaction forward through the platform.
Receive, review, counter, and sign offers online.
Once under contract, YELLOW organizes deadlines and closing milestones while the lender, title company, and other professionals complete their parts.
YELLOW organizes contract deadlines and closing milestones.
Built-in AI guidance, licensed support, QR-code yard signs, showing tools, and other features help keep the sale organized from preparation through closing.
AI guidance, licensed support, yard signs, and showing tools are available.
FREE!
No hidden costs. No service fees. Just a powerful home buying tool with real help when needed.
No hidden costs or service fees. Real help is available when needed.
LOCKBOX
YARD SIGN
Available in our Seller Store
FOR BUYERS
FULL VISIBILITY
Buyers can see your listing everywhere it matters - your home appears on all major home search sites like Zillow, Realtor.com, and others.
Your home appears on major search sites like Zillow, Realtor.com, and others.
FOR REALTORS
FULL VISIBILITY
LIMITED VISIBILITY
Your listing is entered into our partner MLS systems, giving agents in those areas direct access. In other parts of Florida, agents can still find and share your listing, but it may not appear in their primary MLS search.
Partner MLS areas get direct agent visibility. Elsewhere in Florida, agents can still find and share the listing.
BOTTOM LINE
Buyers can see your listing everywhere, and agents across Florida can access it - with the strongest exposure in areas where your listing is directly included in the MLS.
Buyers get broad visibility everywhere, with the strongest agent exposure in direct MLS areas.
If you would like full Realtor visibility in the Pensacola area, it can be added for a one time fee of $150 and $65 per month. This fee goes directly to the MLS and YELLOW does not add any markup.
Full Pensacola-area Realtor visibility can be added for $150 once + $65/month, paid directly to the MLS with no YELLOW markup.
Join our innovative, open listing platform!
Simply enter your home's information to get it listed, or contact us today to learn more about partnering with YELLOW.
Enter the home to get started, or contact us about partnering with YELLOW.
YELLOW complements the work of a buyer agent.
From our yellow-colored 'FOR SALE' sign. The color yellow was intentionally chosen as it is the most visible color of all colors and it's the first color the eye sees.
The map centers on your current location. As a young company, we might not have properties in that area yet. Try zooming out to see more properties or search for homes in the search bar on the left.
Click the "Save this search" box to automatically open to your search criteria in the future.
Yes! In order for a home to appear on sites like Realtor.com or Zillow, the home must be in the MLS. Your home reaches a broad audience by listing with YELLOW.
Absolutely! Contact us via phone, email, text, or video chat. See our CONTACT section for the details.
Yes. YELLOW includes built-in AI guidance on key pages throughout the buying and selling process. It can help explain real estate terms, offers, timelines, paperwork, and next steps based on where you are in the transaction.
AI is there for quick guidance, and real people are available when you want direct support.
This is for the safety of home sellers, ensuring we know who is visiting their property.
Like the question above, this is for the safety of our home sellers. We need to know you are who you say you are.
This is for the benefit of our home sellers, as it indicates you are a qualified buyer.
We do recommend sellers be open to buyers who are approved near their listing price, but this level is set at the discretion of the seller.
We’ve taken steps to verify the person is who they say they are, has a safe background, and is qualified to visit a property. We also know the time the home was entered. If any issues arise, we can provide detailed visitor information.
Even with an agent present, no home is ever completely safe during visits. We encourage sellers to call their local law enforcement if something is amiss after a visit.
We take steps to verify the seller's identity and their legal ownership of the property. We believe every home listed on YELLOW is legally eligible for sale by its owner. Please notify us of any homes you find suspicious.