Easy, online real estate
(People usually just call us YELLOW)
YELLOW is an online-first real estate platform designed to handle the entire buying and selling process in one place.
From listing a home and searching for the next one, to showings, offers, paperwork, and closing, YELLOW brings the process online - with licensed real estate professionals available whenever support is needed.
YELLOW also includes built-in AI guidance throughout the process, helping explain real estate terms, offers, timelines, paperwork, and next steps based on where you are in the transaction.
The internet made home searching easy. The rest of the process stayed fragmented, expensive, and confusing. YELLOW was built to change that by bringing transparency, efficiency, and simplicity to every step of the transaction.
It's real estate done online - the way it should have worked all along.
Click the LOGIN | REGISTER button at the top of this page to get started.
User-friendly tools guide you from start to finish.
You can do everything yourself - or easily include an agent if you want.
Even though it’s online, a real person is always here to help.
No charges, ever.
Included:
Schedule in-person or virtual tours online.
Submit and sign offers online. Our Closing Tracker then guides you through the close.
Real people ready to help by chat, phone, or email, plus built-in AI guidance to explain terms, offers, timelines, and next steps.
Appear on the MLS, Zillow, Realtor.com, and more.
All potential buyers verified and qualified.
The correct forms and information are collected and synced with the title service.
Yard signs with QR codes, smart key lockboxes for safe showings, and built-in AI guidance for help and guidance along the way.
FREE!
No hidden costs. No service fees. Just a powerful home buying tool with real help when needed.
LOCKBOX
YARD SIGN
Available in our Seller Store
FOR BUYERS
FULL VISIBILITY
Buyers can see your listing everywhere it matters - your home appears on all major home search sites like Zillow, Realtor.com, and others.
FOR REALTORS
FULL VISIBILITY
LIMITED VISIBILITY
Your listing is entered into our partner MLS systems, giving agents in those areas direct access. In other parts of Florida, agents can still find and share your listing, but it may not appear in their primary MLS search.
BOTTOM LINE
Buyers can see your listing everywhere, and agents across Florida can access it - with the strongest exposure in areas where your listing is directly included in the MLS.
If you would like full Realtor visibility in the Pensacola area, it can be added for a one time fee of $150 and $65 per month. This fee goes directly to the MLS and YELLOW does not add any markup.
Join our innovative, open listing platform!
Simply enter your home's information to get it listed, or contact us today to learn more about partnering with YELLOW.
YELLOW compliments the work of a buyer agent.
From our yellow-colored 'FOR SALE' sign. The color yellow was intentionally chosen as it is the most visible color of all colors and it's the first color the eye sees.
The map centers on your current location. As a young company, we might not have properties in that area yet. Try zooming out to see more properties or search for homes in the search bar on the left.
Click the "Save this search" box to automatically open to your search criteria in the future.
Yes! In order for a home to appear on sites like Realtor.com or Zillow, the home must be in the MLS. Your home reaches a broad audience by listing with YELLOW.
Absolutely! Contact us via phone, email, text, or video chat. See our CONTACT section for the details.
Yes. YELLOW includes built-in AI guidance on key pages throughout the buying and selling process. It can help explain real estate terms, offers, timelines, paperwork, and next steps based on where you are in the transaction.
AI is there for quick guidance, and real people are available when you want direct support.
This is for the safety of home sellers, ensuring we know who is visiting their property.
Like the question above, this is for the safety of our home sellers. We need to know you are who you say you are.
This is for the benefit of our home sellers, as it indicates you are a qualified buyer.
We do recommend sellers be open to buyers who are approved near their listing price, but this level is set at the discretion of the seller.
We’ve taken steps to verify the person is who they say they are, has a safe background, and is qualified to visit a property. We also know the time the home was entered. If any issues arise, we can provide detailed visitor information.
Even with an agent present, no home is ever completely safe during visits. We encourage sellers to call their local law enforcement if something is amiss after a visit.
We take steps to verify the seller's identity and their legal ownership of the property. We believe every home listed on YELLOW is legally eligible for sale by its owner. Please notify us of any homes you find suspicious.