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Russells YELLOW Expands Transparent Listing Approach for Florida Home Sellers
AP News
A Florida platform expands its online-first model with listing transparency tools designed to reduce surprises and wasted showings.
PONTE VEDRA BEACH, FL, UNITED STATES, January 23, 2026 / EINPresswire.com / -- Russells YELLOW, a Florida-based real estate platform focused on online-first home sales, announced an expanded set of transparency and safety features designed to make residential transactions simpler, more predictable, and less expensive than traditional commission structures...
Startup ‘YELLOW’ Aims to Modernize Real Estate with Online-First Approach
AP News
Real estate gets a reset: A new platform reimagines home sales with transparency, digital efficiency, real support, and no commissions.
PONTE VEDRA BEACH, FL, UNITED STATES, Sept 21, 2025 / EINPresswire.com / -- A new Florida-based real estate startup, YELLOW, has launched with the goal of rethinking how homes are bought and sold. Founded by self-taught developer Russell, who built the company’s platform at RussellsYELLOW.com, YELLOW offers a streamlined, digital-first experience that allows buyers and sellers to manage the entire process online...