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Startup ‘YELLOW’ Aims to Modernize Real Estate with Online-First Approach
AP News
Real estate gets a reset: A new platform reimagines home sales with transparency, digital efficiency, real support, and no commissions.
PONTE VEDRA BEACH, FL, UNITED STATES, Sept 21, 2025 / EINPresswire.com / -- A new Florida-based real estate startup, YELLOW, has launched with the goal of rethinking how homes are bought and sold. Founded by self-taught developer Russell, who built the company’s platform at RussellsYELLOW.com, YELLOW offers a streamlined, digital-first experience that allows buyers and sellers to manage the entire process online...