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Redfin vs selling without a Realtor in Florida

Redfin positions itself as a modern alternative to traditional real estate. The question for sellers is whether Redfin is truly different — or simply a discounted version of the same agent-driven model.

Core distinction: Redfin modernizes the agent experience. Platforms like YELLOW modernize the transaction itself.

Redfin is a licensed brokerage that employs salaried agents. Their model is designed to reduce commission costs while keeping agents at the center of the transaction.

• Discounted listing commissions, often around 1%–1.5%
• In-house agents handling showings and offers
• Centralized systems and scheduling
• Technology layered on top of the agent model

Despite the tech and lower fees, Redfin remains agent-driven. Sellers do not interact directly with buyers, and the transaction still flows through an agent intermediary.

• Showings coordinated by agents
• Offers routed through Redfin’s team
• Limited visibility into buyer conversations
• Decision-making filtered through an agent

Selling without a traditional Realtor does not mean selling without structure. It means shifting control from an agent inbox to a platform designed for direct participation.

This model assumes sellers are capable of making informed decisions when given the right tools, data, and safeguards.

YELLOW is a licensed Florida brokerage, but it is not built around commissions or mandatory agent involvement. The default experience is direct and self-guided, with professional support available when needed.

• No built-in seller-side commissions
• Agent-free by default, agent-optional by choice
• Direct buyer-to-seller communication
• Online offers, contracts, and closing tools
• Transparency throughout the transaction

Sellers keep control of pricing, negotiations, and timing — without being forced into a traditional agent workflow.

• If you want an agent to handle everything, Redfin may be a good fit.
• If you want lower fees but still prefer an agent buffer, Redfin works.
• If you want control, transparency, and modern tools without forced commissions, a platform-first model makes sense.

Disclaimer: This page is informational only. Commission structures, services, and availability vary by market and over time. Sellers should evaluate current offerings before making a decision.