Selling Resources - iBuyers and Alternatives
Opendoor promises speed and convenience. Listing on the open market promises competition and price discovery. The right choice depends on what you value more: certainty, speed, or keeping your equity.
Bottom line: Opendoor is designed for a quick exit. Listing on the market is designed to find the highest-paying buyer. The difference shows up in your net proceeds.
Opendoor is an iBuyer. They are not a listing platform and they are not representing you as a seller. They are a company making an offer to buy your home directly.
After purchasing the home, Opendoor resells it for profit. Their model depends on buying below what they believe the home will resell for.
For sellers who value certainty above everything else, this can be appealing.
The tradeoff is price. Sellers often see the cost show up in several places:
These costs are how iBuyers manage risk and ensure profit on resale.
When you list your home, you are selling to end buyers — not to a company planning to flip it. Market exposure allows buyers to compete, which is how price discovery happens.
The tradeoff is that showings, negotiations, and buyer financing introduce more moving parts.
YELLOW is designed for sellers who want market pricing without defaulting to traditional commission structures. You sell directly to buyers — not to a flipping company.
Buyers come in informed, expectations are clearer, and negotiations tend to be more straightforward. The goal is a smart sale — not a fire sale.
A useful exercise: Compare your Opendoor net offer to a realistic market net sheet. The difference often clarifies whether speed is worth the discount.
Compare net proceeds - See fast-sale options - Estimate your home value
Disclaimer: This page is informational only. Fees, offers, and timelines vary by property and market conditions. Sellers should review all offers carefully and consult qualified professionals before making a decision.