Easy, online real estate
Hi, I’m Russell – the founder of Russells YELLOW (or just YELLOW). We launched in late 2025, so I wanted to share a quick intro.
Browse homes like you would on Zillow, or list your home just as easily. Once you are ready to move forward, everything happens here - the listing, showings, offers, contracts, and closing, all built into the platform.
YELLOW is built to replace most of what an agent does, with licensed Realtors available whenever you want guidance, so you are never on your own.
Searching for homes moved online years ago. The rest of the process did not. YELLOW brings the entire transaction into one place so it's easier to complete.
Buyers pay nothing. Sellers pay a flat fee at closing - no upfront costs, no long term contracts.
User-friendly tools guide you from start to finish.
You're able to do everything yourself - or easily include an agent you're working with.
Even though it’s online, a real, live person is always here to help.
No charge for buyers, ever.
Home inspection, sale price analysis, and objective video reviews on each listing.
Schedule in-person or virtual tours online.
Make and complete the offer online.
Real people ready to help by chat, phone, or email, plus our AI service can answer any question.
Appear on MLS, Zillow, Realtor.com, and more.
We provide help with pricing, staging, and marketing.
All potential buyers verified and qualified.
The correct forms and info collected and synced with the title service.
Yard signs with QR codes & smart key lockbox for safe showings available.
A real, live person is always here to help - from chat to video or phone and email.