Easy, online real estate
Hi, I’m Russell – founder of Russells YELLOW (or just YELLOW). We launched in 2026 to create an easier way to buy and sell homes.
Browse homes like you would on any major real estate site. But when you're ready to move forward, YELLOW keeps going - showings, offers, contracts, and closing all happen through the platform.
YELLOW organizes the work an agent would traditionally help coordinate, with tools for pricing, showings, offers, paperwork, deadlines, and closing. You make the important decisions while YELLOW moves the process forward.
Built-in AI guidance helps explain anything real-estate related, like listings, offers, contracts, timelines, and next steps. Licensed real estate professionals are also available whenever you want additional help.
Buyers pay nothing. Sellers pay a flat $299 at closing - with no upfront cost and no long-term contract.
Hi, I’m Russell – founder of Russells YELLOW. We launched in 2026 to create an easier way to buy and sell homes.
Search homes, schedule showings, make offers, sign contracts, and move through closing - all on YELLOW.
YELLOW handles the work an agent would traditionally help coordinate, with tools for pricing, showings, offers, paperwork, deadlines, and closing.
Built-in AI guidance and licensed real estate professionals are available along the way.
Buyers pay nothing. Sellers pay $299 at closing.
From search to closing, YELLOW guides each next step.
YELLOW organizes the entire process, but an agent is always welcomed.
Get guidance from licensed professionals plus built-in AI support.
No charge for buyers, ever.
Pricing analysis, video reviews, property details, and independent inspection information when available.
Pricing, property details, videos, and inspection information when available.
Schedule in-person or virtual tours online.
Make and complete your offer directly through the listing.
Real people ready to help by chat, phone, or email, plus our AI service is built for questions and guidance along the way.
Real people and built-in AI are available when you need help.
Appear on MLS, Zillow, Realtor.com, and more.
YELLOW helps with pricing, preparation, marketing, showings, offers, and closing.
All potential buyers verified and qualified.
Receive offers, review terms, counter, sign, and move the transaction forward through YELLOW.
Receive, review, counter, and sign offers online.
Yard signs with QR codes, smart key lockboxes for safe showings, and our built-in AI service is made for questions and guidance along the way.
QR-code yard signs, smart lockboxes, and built-in AI guidance.
A real, live person is always here to help - from chat to video or phone and email - and built-in AI guidance is available throughout the process.
Real people and built-in AI guidance are available whenever you need help.
START BY EXPLORING THE HOMES ON THE MAP.